Oregon's Choice Gourmet

In 1977 on his vessel, the F/V EZC, off the coast of Newport, Oregon, Captain Herb Goblirsch realized something. Amidst a market flooded with low-quality, mass-produced canned tuna, Captain Herb recognized a desire for something better—seafood that people could trust for its quality and sustainability. He pioneered the "from my boat to your table" approach, transforming how we think about and consume canned seafood.

Using sustainable hook and line fishing methods and meticulous care for each and every fish he landed, he quickly set a new standard. His albacore tuna, fresh off the boat, became a local sensation. The demand surged, and Oregon's Choice Gourmet was born, with a mission to deliver the finest albacore tuna and Chinook salmon to tables like yours, all year round.

Second-Generation Family Business

In January 2020, Oregon's Choice became a second-generation family-owned company. After 43 years  Captain Herb passed the helm to his daughter, SueAnna Harrison. We will always honor our promise of quality over quantity and our commitment to sustainable fishing practices that ensure our oceans thrive for future generations.

Each product from Oregon's Choice Gourmet—whether it's our award-winning Albacore tuna, Chinook salmon, or any of our gourmet seafood selections—is a testament to our dedication to excellence and sustainability. We invite you to experience the unmatched taste and nutritional benefits of seafood done right, from a company that cares deeply about its craft, its customers, and the health of our global waters.